Who are we?

Lat One is a company that offers Revenue Marketing solutions, understanding each stage of the flywheel
(formerly known as the marketing funnel).

Mexico

Mexico

Colombia

Colombia

Brazil

Brazil

Peru

Peru

USA

USA

Argentina

Argentina

Our directors

Fabian Barrera

CEO and Founding Partner at Lat One Group, an expert in marketing and innovation.

With more than 20 years of experience in the industry of comprehensive marketing services, he’s led the implementation of "Revenue Marketing" strategies in Latin America, especially for Fortune 100 companies, with a particular focus on technology and complex solutions.

Claudia Rodriguez

Regional Director of Lat One Group for Peru and a partner in the same organization.

With more than 15 years of experience in marketing strategies, strategic thinking, and creativity applied to marketing, sales, and information technologies.

Key stats

Data Management
+ Intelligence

+54.000

Data generated, updated, and with some interaction in Latam.

Content Management
+ Branding

Over

4.600

Communications developed during the year in
Spanish, Portuguese and English.

Digital Marketing

Data from 2020 to 2023
+660
Email marketing campaigns conducted
9,8%
Average click rate
30,6%
Average open rate
+350
Projects and campaigns implemented on digital platforms

Events + Logistics

Data from the last 3 years
+20
Virtual events
+4.000
                               
Attendance at events in the last 3 years
+50
In-person events
Events developed in 3 languages (Spanish, English and Portuguese)

Demand Generation + Incentives Programs

Data for the last 4 years

Demand Generation
+10
Countries
+6.500
Leads
+1.400
MQLs
+30 M USD
Potential pipeline
+150
Partners
Incentive Programs
~97%
Sales targets met
+977
Awards delivered in one year
+775
Participants in one year

Data Management
+ Intelligence

+54.000

Data generated, updated, and with some interaction in Latam.

Content Management
+ Branding

Over

4.600

Communications developed during the year in
Spanish, Portuguese and English.

Digital Marketing

Data from 2020 to 2023
+660
Email marketing campaigns conducted
9,8%
Average click rate
30,6%
Average open rate
+350
Projects and campaigns implemented on digital platforms

Events + Logistics

Data from the last 3 years
+20
Email marketing campaigns conducted
+4.000
Average click rate
+50
Average open rate
Events developed in 3 languages (Spanish, English and Portuguese)

Content Management
+ Branding

More than 4,600

Communications developed during the year in Spanish, Portuguese and English

Demand generation + Programs and incentivesDatafor the last 4 years

Demand Generation
+10
Countries
+6.500
Leads
+1.400
MQLs
+30 M USD
Potential Pipeline
+150
Partners
Incentive Programs
~97%
Sales targets met
+977
Awards delivered in one year
+775
Participants in one year

Our areas

Create strategies and build specialized content of interest to the audience according to the focus.

Manages the collection, storage, handling, and reporting of all data from our campaigns.

Develops profiling and lead marketing qualification processes according to the methodologies chosen for each campaign.

Guardians of our clients' brands. Develops creative and visual concepts, as well as multimedia content, graphic assets, and campaigns with digital UI/UX deployment.

Designs personalized and effective marketing strategies based on market insights.

Creates strategies and constructs specialized content of interest to audiences according to the focus.

Manages the costing and quoting of all projects, as well as the management and optimization of internal and external suppliers.

Account Managers: Customer service, account management, and client representatives at Lat One.Project Managers: Responsible for mapping, organizing, and monitoring the activities of active campaigns.

Account managers: Customer service, account management and customer representatives at Lat One.
Project managers: Responsible for planning, organizing and supervising the activities of active campaigns.

The Lat One Values

Group companies

What can we do for you?

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