Revenue marketing has shown why tailor-made strategies helped Latin America and worldwide businesses to survive in an atypical year. Sometimes, they could increase or duplicate their workforces.
2020 was a learning year, because all professional markets, economy, added-value delivery, and, surely, businesses had endured a commerce interruption. It has put in danger people’s security and enterprises’ sustainability, revenue, and jobs. At Lat One, we have five keys for improving the whole sustainability of your business using revenue marketing.
- Strategy-applied technology.In 2021 we are at the technological age. Now, more than ever, businesses are feeling the need to be an enterprise 100% aligned to technology. It means that it should be present in virtuality, have an IT strategy and a skilled workforce aligned with a transversal strategy in all sectors.Do you know all revenue marketing tendencies for 2021?Read more.
- Innovation. More than a quite heard word in the last months, it’s related to company adaptability to difficult times and market changes. A strategy works when you imagine the difference your business will make in its branding territory. Also, when you have a specific strategy for your data center and when your workforce can adapt to these changes with a complete focus, embracing all sectors and facing all team opportunities and challenges.
- Update customer database. The data-managing plan isn’t a new task. As we know, it’s necessary keeping your database up to date, but you shouldn’t forget that is key to profiling your audience. Segmentation identifies different customer categories and behaviors and it’s crucial to prioritize, categorize, and specify our customer group. In crises, we don’t have the time and the resources to send info to the wrong audience.
- Demand expectations. Market rules usually change after crises, even if the demand remains typical. However, consider variations in holidays, vacations, seasons, events, etc. Therefore, it’s imperative to create a schedule based on reality, eventual changes, your new profiled customer database, and all your business expectations, based on your 2020 revenue. In plain, you need to recalculate how to optimize your revenue during these dates and new conditions and rebuild your 2020 strategy with a new demand schedule.
Each company, 2020 results apart, should choose a strategy based on previous considerations and be designed considering revenue marketing strategy as each year’s common denominator. Businesses’ supply availability could have changed, even compared with other companies’ results. Despite positive or negative results, we, as businesses, should match the standards required by this new market and customers.
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