Revenue marketing has shown why tailor-made strategies helped Latin America and worldwide businesses to survive in an atypical year. Sometimes, they could increase or duplicate their workforces.

2020 was a learning year, because all professional markets, economy, added-value delivery, and, surely, businesses had endured a commerce interruption. It has put in danger people’s security and enterprises’ sustainability, revenue, and jobs. At Lat One, we have five keys for improving the whole sustainability of your business using revenue marketing.

All companies should know about revenue marketing and their trends before starting the next year. Since 2020, businesses from all sectors have joined a crucial challenge. While some have kept a stable path, others have grown during the pandemic and a third group hasn’t reached its goal. It’s curious that is precisely revenue marketing that dictates that we should create a strategy evaluating the risks. It seems it would be the norm from now.

Ignoring market trends has never been an option for companies, but we cannot deny that even those companies that managed to maintain or grow, were shaping their strategy during a year as atypical as 2020. Is there anything wrong with this? The answer is no. In fact, the essence of revenue marketing is that, adapting the strategy to the changes in the market, the comings and goings of the consumer; but without losing sight of the objective of the business: adapting to the moment.