All companies should know about revenue marketing and their trends before starting the next year. Since 2020, businesses from all sectors have joined a crucial challenge. While some have kept a stable path, others have grown during the pandemic and a third group hasn’t reached its goal. It’s curious that is precisely revenue marketing that dictates that we should create a strategy evaluating the risks. It seems it would be the norm from now.
Ignoring market trends has never been an option for businesses, but we can’t deny that they were shaping their strategies in such an unusual year as 2020, even companies who could make their ends meet or grow. Is this bad? The answer is no. This is the real revenue marketing essence: adapting the strategy to market changes, customers' ups and downs, but not losing track of business goals: being suitable for current conditions.
2021 Revenue Marketing Checklist
You should remember that, in difficult times, the only support we can have is a shapeable strategy that foresees users’ needs and is profitable for the company. Even though no one, or almost no one, marketing strategy was thought for a pandemic, now we can think that there is no demand limit for no market, and it should be our basis.
- The company should be present virtually and its operation should be 100% functional.
- Because of the increasing offer in e-commerce, any company should think about aggregated value for its user.
- Social media strategy. Not post for posting.
- The workforce training for the virtual environment and your product or service migration to it.
- Create customized content for customers, seasons, a changeable market, and, of course, the competition. What happened to users not familiarized with the virtual environment? Were they lost? What have brands done to educate and migrate traditional customers? Does your website have an excellent user experience?
- The new reality requires content and organization developed to not overwhelm customers’ homes. Which needs does your company want to emphasize for your user without tiring it? Thousands of people’s houses have turned into their work, study, family, and leisure places.
- Last, but not less important, is having a powerful server and data center able to deal with your traffic and demand to protect and store data, and manage your trade and online customer service.
Even though we don’t know when we will return to normality if the normality is in the past, it’s sure that 2020 has created a definitive tendency and the technology era has developed in giant steps.
More than ever, revenue marketing should incorporate consumer psychology, research and sociology, their habits and the market evolution, and your business brand territory, to be in all sectors of your company.
We are in the year of innovation, strategy, and creativity tailor-made for our users.
Would you like to reach out to a consultant and receive a custom assessment for your company? Contact us here.
